Tell people when they’re dealing with AI.

Do this

1. Label AI chat assistants and AI-written replies as AI.
2. Give customers an easy way to reach a person.
3. Tell staff what the AI does for them and what’s still their job.

Sources

• IMDA Singapore, Model AI Governance Framework for Agentic AI, Version 1.5 (2026), section 2.4, transparency, escalation and training (p. 46); section 2.4.2, declare upfront that users are interacting with agents (p. 47)
• NIST AI Risk Management Framework 1.0 (NIST AI 100-1), section 3.4, Accountable and Transparent